Jason Ward
Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
Latest articles by Jason Ward
Microsoft's Cortana Intelligence Institute cofounder on building better AI
By Jason Ward last updated
There have been many questions about the future of Cortana. Cortana Intelligence Institute cofounder Ryen White has some answers in this exclusive Q&A.
Windows phone refugees may not find asylum on iPhone
By Jason Ward last updated
Windows 10 Mobile's dying, and Android phones and iPhones are a Windows phone refugee's only real options. Here's why they may want to pass on the iPhone.
Without 'cool factor' Microsoft may never see true consumer success
By Jason Ward last updated
Microsoft is one of the world's most recognized brands. Sadly that recognition has not translated into widespread consumer success. That needs to change.
Here's why Microsoft is paying me (and will pay you) to use Bing!
By Jason Ward last updated
Microsoft is willing to pay you to use Bing. I've been cashing in for years. What are you waiting for?
How Microsoft's technological and social impacts have changed the world
By Jason Ward last updated
Microsoft's is more than a tech company. It has had a profound global impact on cultures, communities, and governments around the world.
Microsoft's 'tech intensity' is all about assimilating companies into its cloud
By Jason Ward last updated
Microsoft's new "tech Intensity" push is about assimilating companies into its Azure-as-the-world's-computer vision. Resistance is futile.
How Microsoft used tech to help people with ALS regain mobility
By Jason Ward last updated
ALS is a demoralizing and immobilizing condition. Microsoft proves, however, that with empathy, teamwork, and technology, barriers can be overcome.
How Microsoft's Surface Go could buck the declining tablet trend
By Jason Ward last updated
The tablet market has been in decline for years, so why is Microsoft betting on Surface Go?
How Google's rumored 'Campfire' dual-boot Chromebooks may burn Microsoft
By Jason Ward last updated
Google's rumored dual-boot Windows and Chrome Campfire Chromebook strategy may be bad news Microsoft.
Microsoft WILL address mobile at Build — but not how you expect
By Jason Ward last updated
Windows phone fans are hoping for at least a tidbit of information on Microsoft's mobile strategy from the upcoming Build developer conference. They'll get it ... but maybe not in the way they expect.
Always Connected PCs and eSIM are for your kids – not you
By Jason Ward last updated
Critics challenge Always Connected PCs practicality, eSIM and buying data as needed from Microsoft Store. But this computing evolution is ultimately about kids, not you.
Technology and health: What you should be thankful for this year
By Jason Ward last updated
As we celebrate Thanksgiving there are many advances in technology that benefit humanity that we should be grateful for.
Cortana's future is uncertain, but what about Microsoft's bots strategy?
By Jason Ward last updated
With Cortana's troubled future and Progressive Web Apps on the horizon, does Microsoft's bots strategy still have a future?
Microsoft's Surface Pro is a laptop no matter what anyone says
By Jason Ward last updated
Microsoft says Surface Pro is the most versatile laptop. Senior Editor Zac says its a tablet. I think it's a laptop and here's why.
Microsoft's HoloLens and Surface creators may be the company's secret weapons
By Jason Ward last updated
As Microsoft struggles to maintain its personal computing relevance its Surface and HoloLens creators may be its secret weapons.
With Pixel Slate, Google sets sights on Microsoft's Surface Pro
By Jason Ward last updated
Google's Pixel Slate takes aim at Microsoft's Surface Pro's weaknesses and strives to match its laptop strengths.
WhartonBrooks should target Windows phone USERS with Cerulean Moment — not fans
By Jason Ward last updated
Last Friday, March 31, we exclusively reported new details on WhartonBrooks's first Windows phone for Windows phone fans: the Cerulean Moment.
Why Surface Headphones may be Microsoft's most important accessory yet
By Jason Ward last updated
Microsoft's Cortana-powered Surface Headphones may prove to be a smart wearable that complements Microsoft's cross-platform work and life mission.
Microsoft's Cortana piggybacks on Alexa's success as Google Assistant matures
By Jason Ward last updated
As Microsoft's Cortana lags behind Google Assistant, Microsoft has partnered with Amazon to piggyback on Alexa's consumer success.
Microsoft must launch a Surface phone — and get it right the first time
By Jason Ward last updated
Smartphones are the gateways to many tech companies' broader ecosystems. Sadly, history proves any attempt by Microsoft to fill that void in its ecosystem is a huge gamble.
Microsoft's moral stance on facial recognition is good for everyone (especially Microsoft)
By Jason Ward last updated
Microsoft is making a bold ethical stand for the responsible use of facial recognition tech - but it's not all about being the "good guy."
A Windows phone diehard FINALLY embraced Android — here's how it's going so far
By Jason Ward last updated
After 12 years of using Windows phones, Windows Central Columnist and Window phone enthusiast Jason Ward has switched to Android. Don't believe it? Read his first-hand account for yourself.
When Microsoft's AI-driven camera and mixed reality missions meet...
By Jason Ward last updated
How might Microsoft's AI-driven camera tech augment its mixed reality vision?
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