Jason Ward
Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
Latest articles by Jason Ward
Microsoft wants to teach Cortana to 'do' (not just 'know') more
By Jason Ward last updated
Microsoft's Cortana Intelligence Institute will teach Cortana proactively to do more for users. This strategy differs from rivals which primarily provide information or perform tasks on command.
Why Microsoft may gain an upper hand with carriers thanks to 'Always Connected' PCs
By Jason Ward last updated
If Microsoft's telephony-enabled pocket PC category makes it to market, it could benefit from a shift of carrier support in Microsoft's favor.
Dystopian abuse of Microsoft's powerful AI camera tech is all but inevitable
By Jason Ward last updated
Microsoft's AI-driven camera technology recognizes people, places and objects via millions of cameras already in use. Is a hyper-surveillance dystopia our future?
Cortana is headed to everyone, everywhere — if Microsoft gets its way
By Jason Ward last updated
Cortana's still alive and well, and Microsoft plans to bring 'her' and AI to everyone.
Google's Home Hub smart display spotlights another Microsoft failure
By Jason Ward last updated
In 2016, we learned of Microsoft's Home Hub plan to turn Windows PCs into Cortana-powered "smart displays." Google's Home Hub is Microsoft's Home Hub dream that never happened.
What Android and iPhone users need to know about Windows phone
By Jason Ward last updated
Many iPhone and Android user appear to be unclear on what exactly Windows phone is. So we summed it ALL up.
Microsoft's Cortana needs be the best enterprise assistant to survive
By Jason Ward last updated
After its consumer struggles, Microsoft's Cortana is making a last stand in the enterprise. And according to a recent study, she may have a chance.
Do we share too much about ourselves with Microsoft and others?
By Jason Ward last updated
We share a lot of personal information in the name of convenience, but at what price?
Andromeda, folding PCs, and Microsoft's vision for the future of personal computing
By Jason Ward last updated
In partnership with Qualcomm, Microsoft's Project Andromeda is ultimately meant to inspire a new category of connected pocketable PCs for everyone.
Microsoft must manage consumer expectations of Windows 10 S to avoid PR nightmare
By Jason Ward last updated
Microsoft said Windows 10 S is the Windows we all know. There's one major difference, however, that could be problematic for consumers and a real PR issue for Microsoft.
Why Microsoft's mobile story is so profoundly confusing
By Jason Ward last updated
The narrative around Microsoft's mobile strategy is an ever-shifting tale of despair and promise. Though Microsoft is culpable, it's not the only guilty party.
Microsoft must passionately market Surface Laptop to take on Apple's MacBook
By Jason Ward last updated
Microsoft wants MacBook-loving college students to switch to its new Surface Laptop. But is the company's marketing team ready to take on Apple?
Microsoft's 2018 Mixed Reality plans show progress toward immersive digital future
By Jason Ward last updated
HoloLens creator Alex Kipman's outlook for 2018 suggests Microsoft's making his dream of a world where the digital and physical co-exist in three-dimensional space a reality.
Microsoft CEO admits repeatedly abandoning consumers was a mistake
By Jason Ward last updated
Microsoft CEO Satya Nadella admitted abandoning consumers is a mistake he's repeatedly made, a mistake that may very well cost Microsoft in the future.
Microsoft's 'intelligent edge,' and how it impacts the world
By Jason Ward last updated
Microsoft's recent reorganization highlights the company's cloud and 'intelligent edge' focus. Here's what the intelligent edge and its impact on the world.
Apple's new iPhones suggest the time is right for 'Surface Andromeda'
By Jason Ward last updated
Apple's powerful new iPhones are positioned to shift how we think of smartphones. These "mini tablet PCs" may suggest the time is right for Surface Andromeda.
Microsoft HoloLens and Insider chiefs suggest smartglasses will replace smartphones
By Jason Ward last updated
Microsoft's Dona Sarkar and Alex Kipman believe AR smartglasses will replace smartphones. And they may very well be right. Here's why.
With Windows 10 S and Surface Laptop, Microsoft takes aim at Google and Apple
By Jason Ward last updated
Microsoft lost ground to Google in schools in the U.S., and MacBooks appeal to many college students. With Windows 10 S and the Surface Book, Microsoft is striking back. Here's how.
It's getting harder and harder to find good Windows phones — and that's just sad
By Jason Ward last updated
As Microsoft winds down its smartphone efforts in preparation for its next mobile attempt, many fans still want a Windows phone. But boy, are they getting difficult to find.
Let's talk Microsoft, neural networks and natural language processing for AI
By Jason Ward last updated
With AI dominating headlines, we hear a lot about neural networks and natural language processing. But what are they and why do they matter to us and Microsoft?
'Project Rome' makes Microsoft Cloud the OS for everything
By Jason Ward last updated
With Project Rome, Microsoft is turning Microsoft Cloud into a super OS for iOS, Android, Windows and millions of cross-platform apps.
How full Photoshop on iPad may help Apple beat Microsoft to the punch (again)
By Jason Ward last updated
Full Photoshop on iPad highlights Apple's progress in post-PC computing and Microsoft's failures to advance its Universal Windows Platform.
Does Microsoft's Azure plan in a multi-cloud world ominously echo its Windows-everywhere past?
By Jason Ward last updated
Microsoft is striving to make its Azure cloud platform the world's dominant computing platform, but in a multi-cloud world is Microsoft too Azure-centric?
The relationship between Silicon Valley, Microsoft, President Trump, and the ideology of hate
By Jason Ward last updated
In the wake of a rise in white supremacist activity, violence and a proliferation of hate, Silicon Valley must be decisive in its stance against hatred and the use of its platforms.
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