Jason Ward
Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
Latest articles by Jason Ward
Microsoft invited me to its biggest Surface event ever — and it was AWESOME!
By Jason Ward last updated
Last week Microsoft sponsored my wife and me at its biggest Surface event ever, and it was amazing!
Microsoft's Surface phone should be much more than just a 'phone'
By Jason Ward last updated
"No one wants Win32 desktop apps on a Surface 'phone.'"
Windows phone didn't fail because of Live Tiles
By Jason Ward last updated
Live Tiles have taken a lot of heat from Windows phone critics and blamed for Microsoft's mobile woes. But they're actually the best thing about the platform.
Microsoft's Phone Companion and cross-platform apps are its Windows phone plan B
By Jason Ward last updated
If Windows Phone fails, Microsoft's Phone Companion may ensure their success in mobile. If you can't beat'em, make'em join you.
Today's smartphones are PCs — that's a challenge (and opportunity) for Microsoft
By Jason Ward last updated
Samsung's Infinity Flex Display confirms smartphones are tablet PCs and this is an opportunity for Microsoft.
Microsoft's ambitious end-to-end computing strategy may be more than it can handle
By Jason Ward last updated
Microsoft's end-to-end, ubiquitous computing approach is ambitious, and it may be too much for the company to handle.
Forget phones — Microsoft will bring a true PC to your pocket
By Jason Ward last updated
Barring a recent Consumer Reports study condemning Surface, Microsoft's Surface and Windows 10-led PC strategy has been a success. There's reason to believe the company plans to expand that success to your pocket.
How Microsoft's mediocre Rewards Program could build up Bing to compete with Google search
By Jason Ward last updated
Microsoft's Rewards Program pays users to use Bing, but the masses don't know about it. That needs to change.
How Amazon and Alexa are extinguishing Microsoft's IoT ambitions
By Jason Ward last updated
Microsoft's ambitious IoT and ambient computing vision is being crushed by Amazon on the home front.
Let's be honest, no one really needs a $1,000 smartphone
By Jason Ward last updated
Smartphone prices are skyrocketing to accommodate technology costs. But the we way we use smartphones hasn't really changed. You have to wonder, is a phone like the iPhone X worth the asking price?
Microsoft's Windows 10 Mobile 'beta test' is almost over, and ARM-based ultramobile PCs cometh
By Jason Ward last updated
Windows 10 Mobile has effectively devolved into a mere testing ground for features destined for a future of full Windows on ARM devices, and Windows phone fans, you're the beta testers.
Microsoft has everything it needs to succeed with consumers, except follow-through
By Jason Ward last updated
Microsoft could succeed in both the enterprise and consumer spaces if it had the will to follow-through on consumer investments.
With Windows 10 S and Surface Laptop, Microsoft takes aim at Google and Apple
By Jason Ward last updated
Microsoft lost ground to Google in schools in the U.S., and MacBooks appeal to many college students. With Windows 10 S and the Surface Book, Microsoft is striking back. Here's how.
It's getting harder and harder to find good Windows phones — and that's just sad
By Jason Ward last updated
As Microsoft winds down its smartphone efforts in preparation for its next mobile attempt, many fans still want a Windows phone. But boy, are they getting difficult to find.
Let's talk Microsoft, neural networks and natural language processing for AI
By Jason Ward last updated
With AI dominating headlines, we hear a lot about neural networks and natural language processing. But what are they and why do they matter to us and Microsoft?
'Project Rome' makes Microsoft Cloud the OS for everything
By Jason Ward last updated
With Project Rome, Microsoft is turning Microsoft Cloud into a super OS for iOS, Android, Windows and millions of cross-platform apps.
How full Photoshop on iPad may help Apple beat Microsoft to the punch (again)
By Jason Ward last updated
Full Photoshop on iPad highlights Apple's progress in post-PC computing and Microsoft's failures to advance its Universal Windows Platform.
Does Microsoft's Azure plan in a multi-cloud world ominously echo its Windows-everywhere past?
By Jason Ward last updated
Microsoft is striving to make its Azure cloud platform the world's dominant computing platform, but in a multi-cloud world is Microsoft too Azure-centric?
The relationship between Silicon Valley, Microsoft, President Trump, and the ideology of hate
By Jason Ward last updated
In the wake of a rise in white supremacist activity, violence and a proliferation of hate, Silicon Valley must be decisive in its stance against hatred and the use of its platforms.
Microsoft's #InsiderUp plans to make everyone a programmer for its global cloud ambitions
By Jason Ward last updated
Looking deeper into Microsoft's ambitious #InsiderUp program's goal to make everyone, everywhere a programmer.
Microsoft's HoloLens evolves in shadows as Apple's ARKit makes leaps in limelight
By Jason Ward last updated
This year Apple made strides with ARKit while Microft's HoloLens is also prepping for new advances. So how do the two AR strategies measure up in 2018?
Microsoft's mobile failures killed Windows phones and could hurt folding PCs
By Jason Ward last updated
Critics declared Microsoft's Windows phones dead long before its smartphones efforts actually failed. And they did so while the company was still actively "investing" in the phone-focused aspects of its mobile strategy.
Progressive Web Apps (PWA) may be the great equalizer for Microsoft, Google and Apple
By Jason Ward last updated
What if Microsoft, Google, and Apple adopted one app standard? Progressive Web Apps may be that great equalizer.
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