Jason Ward
Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
Latest articles by Jason Ward
Microsoft CEO admits repeatedly abandoning consumers was a mistake
By Jason Ward last updated
Microsoft CEO Satya Nadella admitted abandoning consumers is a mistake he's repeatedly made, a mistake that may very well cost Microsoft in the future.
Microsoft's embrace of iOS and Android is not a new mobile strategy
By Jason Ward last updated
Microsoft's iOS and Android investments aren't a new mobile strategy to replace Windows Mobile; they're what's left of an ambitious multi-platform mobile effort.
Microsoft already has the tools it needs to address the Windows 'app gap'
By Jason Ward last updated
Microsoft's lack of developer support affects its entire ecosystem. The company may not be able to completely fix the app gap, but it has several tools it can use to address it.
Black History Month is over − this is what Microsoft did and didn't do
By Jason Ward last updated
Black History Month is over. Here's how Microsoft highlighted the contributions of African Americans. Was it enough?
Microsoft's MIA Surface Andromeda pocket PC could have advantages over folding phones
By Jason Ward last updated
Folding phones are exciting, but Microsoft's missing-in-action Surface Andromeda pocket PC could have brought more to the table.
3 ways Android apps make Chromebooks more like Windows PCs
By Jason Ward last updated
Google markets Chromebooks as more secure, simpler to use, and easier to maintain than Windows PCs. But Android apps on Chrome may have changed things.
Microsoft leadership: Here's who is accountable for what in Redmond
By Jason Ward last updated
Microsoft's leaders bear the burden of guiding Microsoft through exciting and competitive times. Here's a quick look at the company's leadership.
Is early 2018 too soon for a Surface phone?
By Jason Ward last updated
Unless Microsoft surprises the world with a 2017 debut, we're expecting a game-changing Surface phone in 2018. But will Microsoft's ecosystem be ready?
Can Microsoft keep up with Apple in the race for AR/VR supremacy?
By Jason Ward last updated
Microsoft is an industry leader in augmented reality (AR) and virtual reality (VR) thanks to HoloLens, Windows Mixed Reality and the company's partnerships for VR headsets. With a single update in iOS 11, however, Apple may be poised to become a legitimate challenger.
What Microsoft's ambitious plans for Azure mean to YOU
By Jason Ward last updated
Microsoft's Azure Cloud talk seems boring and mundane, but it's actually where all of the action is.
Microsoft wants to teach Cortana to 'do' (not just 'know') more
By Jason Ward last updated
Microsoft's Cortana Intelligence Institute will teach Cortana proactively to do more for users. This strategy differs from rivals which primarily provide information or perform tasks on command.
3 good reasons why Surface Go is great for businesses
By Jason Ward last updated
Microsoft's says Surface Go is for everyone. Here's why it's particularly great for businesses.
Hey Windows phone fans — Microsoft doesn't need you for 'Surface phone' to succeed
By Jason Ward last updated
Disenchanted Windows phone fans feel Microsoft's next mobile device will fail without their support. But Microsoft's ultimate mobile device vision may not need those smartphone loyalists.
How Microsoft's big bet on 5G may be bad for your health
By Jason Ward last updated
Microsoft and others are pushing the 5G revolution. But there is a growing outcry that 5G can seriously hurt us and the environment.
Future of the PC is an intelligent cloud that connects a family of devices
By Jason Ward last updated
Today's PC is evolving but not into a single form factor, as some may believe. Here's why.
What should Microsoft name its rumored folding Surface?
By Jason Ward last updated
Microsoft seems to be on a path to bringing its folding mobile device to market. If it happens, what should Microsoft call this unique pocketable PC?
Microsoft's universal take on 'touch' tech makes Apple's look terrible
By Jason Ward last updated
Microsoft's universal touch strategy makes Apple's touch-less Macs but touch-centric iPads and phones look broken and confused.
Why Microsoft may gain an upper hand with carriers thanks to 'Always Connected' PCs
By Jason Ward last updated
If Microsoft's telephony-enabled pocket PC category makes it to market, it could benefit from a shift of carrier support in Microsoft's favor.
Dystopian abuse of Microsoft's powerful AI camera tech is all but inevitable
By Jason Ward last updated
Microsoft's AI-driven camera technology recognizes people, places and objects via millions of cameras already in use. Is a hyper-surveillance dystopia our future?
Tech terminology check: Is it Windows Phone or Windows phone?
By Jason Ward last updated
Some people write Windows Phone (capital "p") while others write Windows phone. Some say Windows Mobile, and others say Windows 10 Mobile. What gives?
How Surface Go is paving the way to Surface Andromeda
By Jason Ward last updated
Microsoft's mobile-focused Surface Go is paving the road for Surface Andromeda inferred Surface creator Panos Panay.
Microsoft's riskiest (and most exciting) investments in the future
By Jason Ward last updated
Microsoft investments in risky future-focused technologies may be a setup for success or irrelevance.
How Microsoft and Kroger plan to use the cloud to revolutionize the modern shopping experience
By Jason Ward last updated
Microsoft's and grocery chain Kroger's pilot collaboration is merging the traditional and digital shopping experience in interesting ways that may be setting the tone for the future.
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