Jason Ward
Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
Latest articles by Jason Ward
How Microsoft's Immersive Reader tackles Dyslexia head on — and wins
By Jason Ward last updated
Microsoft's Immersive Reader is helping millions of people with Dyslexia learn to love reading and is equipping school with the tools to help readers of all levels succeed.
Microsoft's 'intelligent edge,' and how it impacts the world
By Jason Ward last updated
Microsoft's recent reorganization highlights the company's cloud and 'intelligent edge' focus. Here's what the intelligent edge and its impact on the world.
Apple's new iPhones suggest the time is right for 'Surface Andromeda'
By Jason Ward last updated
Apple's powerful new iPhones are positioned to shift how we think of smartphones. These "mini tablet PCs" may suggest the time is right for Surface Andromeda.
Microsoft HoloLens and Insider chiefs suggest smartglasses will replace smartphones
By Jason Ward last updated
Microsoft's Dona Sarkar and Alex Kipman believe AR smartglasses will replace smartphones. And they may very well be right. Here's why.
Will Microsoft's smartglasses strategy be overshadowed by rivals?
By Jason Ward last updated
Microsoft recently communicated a vision to enable wearables that transition between AR and VR. Samsung and ODG may grab consumer mindshare with similar visions, however.
How Microsoft could ensure 'Surface phone' success
By Jason Ward last updated
Microsoft's CEO Satya Nadella arrested the attention of tech pundits and Windows phone fans last year when he promised a Microsoft branded "ultimate mobile device."
Why Microsoft isn't making a smartphone, even though you want one
By Jason Ward last updated
Microsoft will never make another smartphone, that time is passed. But it's not done with mobile.
Why the race to deploy 5G networks matters to Microsoft
By Jason Ward last updated
Microsoft's ambitious personal computing plan,from cloud computing to always connected PC's, rests on the advent of 5G networks.
How Google is beating Microsoft in the cross-platform cloud
By Jason Ward last updated
Microsoft and Amazon are the world's leading cloud providers. Google's cross-platform, open source, hybrid cloud solution may have something to say about that.
HoloLens 2 could represent Microsoft's next significant step in mobile
By Jason Ward last updated
HoloLen creator Alex Kipman famously stated "smartphones are dead." An appearance of HoloLens 2 at Mobile World Congress may be the beginning of the smartphones end.
Microsoft isn't trying to be cool, its 'empowerment' strategy is about making others cool
By Jason Ward last updated
Many people bemoan Microsoft's lack of a "cool factor". But Microsoft isn't trying to be cool, its making others cool.
Why progressive web apps (PWAs) may ultimately benefit Google more than Microsoft
By Jason Ward last updated
The hybrid web-app solution, progressive web app, is touted as the possible solution to Microsoft's app gap; but it may do more good for Google than for Microsoft.
Microsoft's NFL partnership puts spotlight on Surface on and off the gridiron
By Jason Ward last updated
Microsoft's Surface and NFL partnership shows the power of Surface on the field and off, in the personal lives of many of its top players.
Microsoft WILL release a Surface 'phone' — but it could take a while
By Jason Ward last updated
Microsoft's Surface 'phone' strategy is long-term and includes many parts, but the company will launch such a device once all the pieces are in place.
How 5G and Progressive Web Apps may fix Microsoft's app gap
By Jason Ward last updated
Microsoft's app gap is a problem 5G, Progressive Web Apps and more advanced processors may be able to solve.
Cortana is headed to everyone, everywhere — if Microsoft gets its way
By Jason Ward last updated
Cortana's still alive and well, and Microsoft plans to bring 'her' and AI to everyone.
Google's Home Hub smart display spotlights another Microsoft failure
By Jason Ward last updated
In 2016, we learned of Microsoft's Home Hub plan to turn Windows PCs into Cortana-powered "smart displays." Google's Home Hub is Microsoft's Home Hub dream that never happened.
What Android and iPhone users need to know about Windows phone
By Jason Ward last updated
Many iPhone and Android user appear to be unclear on what exactly Windows phone is. So we summed it ALL up.
Microsoft's Cortana needs be the best enterprise assistant to survive
By Jason Ward last updated
After its consumer struggles, Microsoft's Cortana is making a last stand in the enterprise. And according to a recent study, she may have a chance.
Do we share too much about ourselves with Microsoft and others?
By Jason Ward last updated
We share a lot of personal information in the name of convenience, but at what price?
Andromeda, folding PCs, and Microsoft's vision for the future of personal computing
By Jason Ward last updated
In partnership with Qualcomm, Microsoft's Project Andromeda is ultimately meant to inspire a new category of connected pocketable PCs for everyone.
Microsoft must manage consumer expectations of Windows 10 S to avoid PR nightmare
By Jason Ward last updated
Microsoft said Windows 10 S is the Windows we all know. There's one major difference, however, that could be problematic for consumers and a real PR issue for Microsoft.
Why Microsoft's mobile story is so profoundly confusing
By Jason Ward last updated
The narrative around Microsoft's mobile strategy is an ever-shifting tale of despair and promise. Though Microsoft is culpable, it's not the only guilty party.
Microsoft must passionately market Surface Laptop to take on Apple's MacBook
By Jason Ward last updated
Microsoft wants MacBook-loving college students to switch to its new Surface Laptop. But is the company's marketing team ready to take on Apple?
Microsoft's 2018 Mixed Reality plans show progress toward immersive digital future
By Jason Ward last updated
HoloLens creator Alex Kipman's outlook for 2018 suggests Microsoft's making his dream of a world where the digital and physical co-exist in three-dimensional space a reality.
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