Jason Ward
Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
Latest articles by Jason Ward
Microsoft's dubious positioning of the Surface Duo killed an ambitious vision
By Jason Ward published
Duo Dismay The Surface Duo was ahead of the curve, literally. Despite massive improvements in the Duo 2, Microsoft's mistakes are all too familiar.
How fathering a son with disabilities helped Microsoft's CEO transform the company
By Jason Ward published
Microsoft's CEO Satya Nadella was changed after he became a parent to a son with severe cerebral palsy. The empathy that changed him also changed Microsoft. Here's why.
Microsoft's 'inclusive design' will increase its focus on accessibility in 2022
By Jason Ward published
Microsoft has been aggressively driving accessibility in products and services through its inclusive-design mission. And 2019 may be the year inclusive design goes mainstream.
Windows 10 S breathes new life into UWP — and paves the way for 'Surface phone'
By Jason Ward last updated
Microsoft's introduction of Windows 10 S finally gives developers a compelling reason to invest in Project Centennial and the Universal Windows Platform (UWP).
Microsoft's consumer/professional strategy needs serious work
By Jason Ward last updated
Microsoft says its committed to the consumer/professional and has the capacity to fulfill that commitment. So what went wrong?
How Surface and Azure are making Microsoft experiences 'best on Windows'
By Jason Ward last updated
Microsoft's "best on Windows" promise may be unfolding via its Surface family and cloud collaboration.
Yes, the Surface phone should be a full PC — and this is how it should be marketed
By Jason Ward last updated
If the Surface phone is a PC Microsoft can market it based on its PC strength without facing the hurdles in the smartphone space.
Microsoft's education-focused 'Learning Tools' sees massive growth, but have you even heard of it?
By Jason Ward last updated
Microsoft Learning Tools is a Hackathon-birthed set of tools that helps people with reading and writing. Soaring 100,000 to 13 million users in one year its impact is profound!
Why it's important to understand Microsoft and its rivals have different missions
By Jason Ward last updated
We all love certain products. But a company's prospects of success aren't limited to the one business segment you embrace. We all need to understand each company's mission.
Does Microsoft's CEO hate the things you love, or just inefficiency in his business?
By Jason Ward last updated
Every leader brings their unique personality to the position. And that personality has a profound impact on the direction of a company.
Why Microsoft should never have stopped making camera-focused phones
By Jason Ward last updated
When Microsoft cut its smartphone business, it cut the advantages those innovations may have added to its AI and mixed reality efforts.
5 ethical risks AI presents for Microsoft and other tech giants
By Jason Ward last updated
Companies, governments, policymakers and citizens have a lot of work to do to ensure AI doesn't reflect the worst of humanity.
Jason Ward's extreme 2018 tech predictions: PWA, mobile PCs, and more
By Jason Ward last updated
2018 is a blank slate. Here are my predictions about how the tech industry will fill the year.
Samsung's Galaxy Fold woes validate Microsoft's Surface Andromeda caution
By Jason Ward last updated
Samsung's Galaxy Fold was hit by early display issues and is now delayed — was Microsoft wise in not playing its foldable pocket PC Surface Andromeda card so soon?
Microsoft's Chris Pratley, Mike Tholfsen and Chris Yu dish on Redmond's culture shift
By Jason Ward last updated
Many factors contribute to a company's success. Some of those factors can be measured and quantified. Others, however, are intangible yet permeate an organization to its very core.
A media-focused HoloLens could help Microsoft bring AR to consumers
By Jason Ward last updated
With Apple's consumer-focused AR strategy, Microsoft's HoloLens and Windows Mixed Reality may be overshadowed. But media-focused HoloLens for home, targeted at consumers, could turn the tide.
No, Windows phone isn't dead — and it may never die
By Jason Ward last updated
Whenever Gartner releases its latest smartphone market share numbers, the expected decline in Windows phone market share is followed by the expected, "Windows phone is dead!" mantra.
Why Microsoft's 'we have Windows 10 Mobile for phones' doesn't contradict Pocket PC vision
By Jason Ward last updated
Microsoft's Joe Belfiore said Windows 10 Mobile is for phone experiences. That doesn't contradict a full Windows on ARM on telephony-enabled pocket PCs vision, however.
Why Windows 10 S, Project Centennial are critical to Continuum's success
By Jason Ward last updated
Microsoft's CEO Satya Nadella has stressed the Continuum feature in Window Mobile's importance in relation to Microsoft's mobile strategy.
Everything you need to know about the WhartonBrooks 'Cerulean Moment' Windows phone (exclusive)
By Jason Ward last updated
The WhartonBrooks story is that of a Windows phone fan who started a company to make phones for other Windows phone fans. After nearly three years of struggle, "the Moment" has arrived.
Should Windows phone fans be optimistic about Microsoft's mobile strategy?
By Jason Ward last updated
Many people want Microsoft's mobile efforts to succeed. Others have lost hope. But can the strategy be objectively acknowledged and observed without an optimistic or pessimistic perspective?
The truth about Apple's new iPad ads, Microsoft Surface and Windows
By Jason Ward last updated
Apple is poised to refresh its not-as-popular-as-they-used-to-be iPad tablets.
These are Microsoft's three ambitious visions for mobile
By Jason Ward last updated
Microsoft failed with smartphones but is still pursuing mobile in three distinct areas.
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