Jason Ward
Jason L Ward is a columnist at Windows Central. He provides unique big picture analysis of the complex world of Microsoft. Jason takes the small clues and gives you an insightful big picture perspective through storytelling that you won't find *anywhere* else. Seriously, this dude thinks outside the box. Follow him on Twitter at @JLTechWord. He's doing the "write" thing!
Latest articles by Jason Ward
Microsoft's dubious positioning of the Surface Duo killed an ambitious vision
By Jason Ward published
Duo Dismay The Surface Duo was ahead of the curve, literally. Despite massive improvements in the Duo 2, Microsoft's mistakes are all too familiar.
How fathering a son with disabilities helped Microsoft's CEO transform the company
By Jason Ward published
Microsoft's CEO Satya Nadella was changed after he became a parent to a son with severe cerebral palsy. The empathy that changed him also changed Microsoft. Here's why.
Microsoft's 'inclusive design' will increase its focus on accessibility in 2022
By Jason Ward published
Microsoft has been aggressively driving accessibility in products and services through its inclusive-design mission. And 2019 may be the year inclusive design goes mainstream.
Technology and health: What you should be thankful for this year
By Jason Ward last updated
As we celebrate Thanksgiving there are many advances in technology that benefit humanity that we should be grateful for.
Cortana's future is uncertain, but what about Microsoft's bots strategy?
By Jason Ward last updated
With Cortana's troubled future and Progressive Web Apps on the horizon, does Microsoft's bots strategy still have a future?
Microsoft's Surface Pro is a laptop no matter what anyone says
By Jason Ward last updated
Microsoft says Surface Pro is the most versatile laptop. Senior Editor Zac says its a tablet. I think it's a laptop and here's why.
Microsoft's HoloLens and Surface creators may be the company's secret weapons
By Jason Ward last updated
As Microsoft struggles to maintain its personal computing relevance its Surface and HoloLens creators may be its secret weapons.
With Pixel Slate, Google sets sights on Microsoft's Surface Pro
By Jason Ward last updated
Google's Pixel Slate takes aim at Microsoft's Surface Pro's weaknesses and strives to match its laptop strengths.
WhartonBrooks should target Windows phone USERS with Cerulean Moment — not fans
By Jason Ward last updated
Last Friday, March 31, we exclusively reported new details on WhartonBrooks's first Windows phone for Windows phone fans: the Cerulean Moment.
Why Surface Headphones may be Microsoft's most important accessory yet
By Jason Ward last updated
Microsoft's Cortana-powered Surface Headphones may prove to be a smart wearable that complements Microsoft's cross-platform work and life mission.
Microsoft's Cortana piggybacks on Alexa's success as Google Assistant matures
By Jason Ward last updated
As Microsoft's Cortana lags behind Google Assistant, Microsoft has partnered with Amazon to piggyback on Alexa's consumer success.
Microsoft must launch a Surface phone — and get it right the first time
By Jason Ward last updated
Smartphones are the gateways to many tech companies' broader ecosystems. Sadly, history proves any attempt by Microsoft to fill that void in its ecosystem is a huge gamble.
Microsoft's moral stance on facial recognition is good for everyone (especially Microsoft)
By Jason Ward last updated
Microsoft is making a bold ethical stand for the responsible use of facial recognition tech - but it's not all about being the "good guy."
A Windows phone diehard FINALLY embraced Android — here's how it's going so far
By Jason Ward last updated
After 12 years of using Windows phones, Windows Central Columnist and Window phone enthusiast Jason Ward has switched to Android. Don't believe it? Read his first-hand account for yourself.
When Microsoft's AI-driven camera and mixed reality missions meet...
By Jason Ward last updated
How might Microsoft's AI-driven camera tech augment its mixed reality vision?
President Trump may have saved Microsoft's mobile future (seriously)
By Jason Ward last updated
U.S. President Donald Trump's executive order blocking Broadcom's takeover of Qualcomm just may have saved Microsoft's mobile future and cellular innovation. Here's how.
How Microsoft changed the Surface Pro conversation from a tablet- to laptop-focus
By Jason Ward last updated
How did Microsoft evolve the Surface and its marketing from the tablet that can replace your laptop to the most versatile laptop?
Microsoft just doesn't get the consumer market — and that could be a fatal flaw
By Jason Ward last updated
Microsoft's repeated consumer product failures could be indicative of a fatal flaw in the company's culture.
How Microsoft is trying to reduce the environmental impact of its cloud
By Jason Ward last updated
Behind the bright screens of our devices hides the dark environmental impact of the data centers that power Microsoft's cross-platform cloud efforts.
If 3D is for everyone, why isn't Microsoft marketing Paint 3D to anyone?
By Jason Ward last updated
Microsoft said its bringing 3D to everyone with Paint 3D. Sadly consumers don't know this because Microsoft hasn't told them.
Without a phone, Microsoft's AR efforts may be worthless
By Jason Ward last updated
Without a smartphone, Microsoft's augmented reality (AR) efforts may be overshadowed by Apple's ARKit and Google's ARCore phone-based approaches.
Surface Go 'cool factor' will be crucial to its success
By Jason Ward last updated
Surface Go may bring the right combination of fun, quality and productivity to make it "cool" enough for consumer success.
Former and current Microsoft staffers talk about why Windows phones failed
By Jason Ward last updated
Former Windows chief Terry Myerson and others weigh in on what killed Windows phones.
How Microsoft helps deaf people 'hear'
By Jason Ward last updated
There are hundreds of millions of deaf or hard of hearing individuals in the world. Microsoft's inclusion mission embraces them in its workforce and technology.
Microsoft's 'Surface phone' should include AR glasses, a pen and exclusive apps
By Jason Ward last updated
Before 2007 Microsoft's Windows Mobile OS had a dominant position in mobile. Before June 2017 Microsoft had an undisputed lead in augmented reality (AR) as well. In both instances, Apple flipped the script.
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