Augmented reality app for Windows Phone IDs colors in the real world [Video]

We're always a fan of augmented reality apps even if we don't have a specific use for them. Augmented Colors by SimzzDev fits in that category as we're not designers or artists by any stretch. Still, that didn't prevent us from recognizing just how cool this is.

In short, the app uses your Windows Phone camera to dynamically label colors in the world by using their RGB values and HTML color codes (e.g. #FF0000 for red). When you find a color you like, you simply tap the on-screen color bar to "lock it" in. The app then hops to the share screen where you can post that color code to Twitter/Facebook/Live, email/SMS or pin-to-start for saving for later. You can even create solid wallpapers for your Lock screen based off the color for some added function.

We could see painters and graphic designers making great use of this app or even if you're just repainting a room and you're looking for that exact color for the paint store. The app works exceptionably well for what it is meant to do and for $0.99, we think it's a bargain. There's also a free-trial where you can test out the AR part (you just can't share results), so no reason to not give it a spin.

Pick up Augmented Colors here in the Marketplace.

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Daniel Rubino is the Editor-in-chief of Windows Central. He is also the head reviewer, podcast co-host, and analyst. He has been covering Microsoft since 2007 when this site was called WMExperts (and later Windows Phone Central). His interests include Windows, laptops, next-gen computing, and wearable tech. He has reviewed laptops for over 10 years and is particularly fond of 2-in-1 convertibles, Arm64 processors, new form factors, and thin-and-light PCs. Before all this tech stuff, he worked on a Ph.D. in linguistics, performed polysomnographs in NYC, and was a motion-picture operator for 17 years.