Apple
Latest about Apple

Is Apple about to 'invent' Xbox Kinect? The latest Apple rumor comes from another abandoned Microsoft concept.
By Sean Endicott published
Here we go again Apple may release an Apple TV with a built-in webcam, according to a recent report. The rumor has our news writer sad about the discontinued Kinect and the death of Skype on Xbox.

Apple's LLM reportedly outperforms GPT-4, but Sam Altman already admitted it "kind of sucks" as OpenAI gets ready to unveil a new model that's "really good, like materially better"
By Kevin Okemwa published
OUTPERFORMED Apple is looking to build on SIri's capabilities with ReALM, as it'll enhance its capability to understand context in a conversation and even process onscreen content.

Microsoft apparently wrote the iPod’s success story, saving Apple from plummeting and falling into imminent bankruptcy in the 90s
By Kevin Okemwa published
THE SAVING GRACE Was Microsoft the secret to the success of Apple and the iPod? The US Department of Justice certainly thinks so.

As Apple races to catch up to OpenAI and Copilot on the iPhone, it's apparently turning to Google over Microsoft
By Kevin Okemwa published
IGEMINI Apple is reportedly getting into a megadeal with Google. The deal could potentially see Gemini make its way to iPhone users.

Did Apple just patent a Surface Studio clone?
By Sean Endicott published
Could it be?! Apple seems unlikely to release an iMac with touch support, but a recent patent gives a glimmer of hope.

Xbox Cloud Gaming users rejoice as Apple backtracks on controversial web app policy
By Sean Endicott published
Hooray! Apple's original plan for web apps would have broken Xbox Cloud Gaming and other PWAs on iOS.

This new Apple AI image tool is something Microsoft needs to steal for its own AI Image Creator. Here's why.
By Kevin Okemwa published
IMAGE EDITS Imagine making quick edits on photos using text prompts. Apple might make this a reality with its new AI-powered image tool.

Apple TV, Apple Music and Apple Devices apps on Windows mean you (almost) never have to open iTunes on your PC
By Sean Endicott published
Apple just released the Apple TV, Apple Music and Apple Devices apps on Windows through the Microsoft Store. The apps have been in preview for around one year and are now generally available.

'Apple's new policy is a step in the wrong direction.' Microsoft, Spotify, decry Apple's 'compliance' with new European app store rules
By Jez Corden published
Poisoned Apple Apple's malicious compliance with new the EU's Digital Markets Act isn't sitting well with Epic Games, Spotify, or Microsoft. Here's what the companies had to say.

13 market analysts unanimously vote that Microsoft will be the world's most valuable company in the next five years ahead of Apple, owing to its early lead and commitment to AI
By Kevin Okemwa published
market cap Microsoft could be the world's most valuable company in five years if it keeps advancing in the AI landscape, say market analysts and strategists.
Get the Windows Central Newsletter
All the latest news, reviews, and guides for Windows and Xbox diehards.