Every month Alan Mendelevich (@ailon) treats us to Windows Phone data from AdDuplex. As you know, AdDuplex is his cross-promotion network for Windows Phone and Windows 8 apps. The platform is a great way for developers to gain more exposure for their own apps. Today we're getting a look at the Windows Phone ecosystem for the month of June 2014. Did the release of the Lumia 630 slightly bump the Windows Phone 8.1 install base? Which new OEMs made the list? Those are just some of the questions we'll answer. Read on for all the info you could want.
7.7 percent of Windows Phones have Windows Phone 8.1
Windows Phone 8.1 was launched over two months ago on April 14 through the Preview for Developers program. This allowed developers and enthusiasts to install and upgrade to the newest version of Windows Phone with Cortana, Notification Center and more. Last month 5.2 percent of devices had Windows Phone 8.1 on it, now it's up to 7.7 percent. We expect that number to dramatically jump in the coming weeks as the update will officially begin rolling out to consumers.
Windows Phone 7.x clings to life with 17.0 percent, while Windows Phone 8.0 thrives at 75.3 percent.
Lumia 520 has peaked
Last month the Lumia 520 held 33.7 percent of the global Windows Phone device market, it's now lost share and holds 31.6 percent. The number two and three position haven't changed this month. Both the Lumia 625 (7.3 percent) and the Lumia 920 (6.9 percent) still help to round up the top three. The Lumia 630 is slowly appearing in more marketplaces and has moved up 10 places to now occupy the 20th slot for worldwide devices.
Top Windows Phones around the globe
Here are the top three Windows Phones for a handful of countries around the globe. You'll want to note the dominance of entry-level models for nearly every single country.
United States
- Lumia 520 – 33.8 percent
- Lumia 521 – 17.9 percent
- Lumia 920 – 8.0 percent
Australia
- Lumia 520 – 26.8 percent
- Lumia 920 – 13.5 percent
- Lumia 625 – 13.0 percent
Chile
- Lumia 520 – 43.4 percent
- Lumia 505 – 8.5 percent
- Lumia 610 – 8.0 percent
China
- Lumia 920 – 19.5 percent
- Lumia 520 – 9.8 percent
- Lumia 925 – 9.6 percent
Mexico
- Lumia 520 – 36.3 percent
- Lumia 710 – 13.6 percent
- Lumia 505 – 13.4 percent
Ireland
- Lumia 520 – 46.4 percent
- Lumia 625 – 17.4 percent
- Lumia 800 – 8.9 percent
Germany
- Lumia 520 – 17.1 percent
- Lumia 920 – 15.1 percent
- Lumia 925 – 10.4 percent
Italy
- Lumia 520 – 29.8 percent
- Lumia 820 – 8.9 percent
- Lumia 625 – 8.5 percent
Netherlands
- Lumia 520 – 20.2 percent
- Lumia 920 – 15.4 percent
- Lumia 925 – 7.4 percent
United Kingdom
- Lumia 520 – 37.7 percent
- Lumia 525 – 11.2 percent
- Lumia 920 – 7.6 percent
A wild new devices(s) appear
It's been awhile since we've seen some crazy new Windows Phones appear in the logs of AdDuplex data. We've got a handful to look at now, some we even know about from new OEMs joining the Windows Phone family for the first time.
- Nokia RM-983, 984, 985: A mid-range Lumia running Windows Phone 8.1 with a 5-inch 720p screen.
- LONGCHEER Fly-IQ400W
- LONGCHEER ALLVIEW-Impera S- 720p
- JSR JSRI7BV1
- JSR 17B_1000
- ALLview BLUE MTP
- Micromax BLUE MTP
- Honeywell BLUE PARIS
- K-Touch Tianyu5703A3 – WVGA, 3.9-inch
- K-Touch Tianyu5703A2
- PRESTIGIO PRESTIGIO-PSP8500DUO – 720p
- BLU TBW5705A1 – 720p
- InFocus
- Lenovo QRD8x26
Some funs stats for this month.We're excited to see Windows Phone 8.1 adoption continue to take place. What percentage do you think it'll hold next month? Sound off below with your predictions!
Be sure to check the AdDuplex Blog tomorrow for the full report!
