Acer admits it can 'only fill 50% of the worldwide demand' it sees

Acer Swift X
Acer Swift X (Image credit: Daniel Rubino / Windows Central)

What you need to know

  • Acer's Tiffany Huang predicts that the global chip shortage will continue into 2022.
  • The chip shortage has caused Acer to prioritize devices built for education and work over gaming.
  • Acer can "only fill 50% of the worldwide demand" on any given day, according to Huang.

The current global chip shortage continues to affect PC makers across the industry. NVIDIA predicts the shortage will last most of this year. Intel and TSMC have longer estimates extending into 2022. Dell's founder recently said that the shortage will "probably continue for a few years." Now, Acer's Tiffany Huang has shared thoughts on the shortage.

Huang, Acer's co-chief operating officer, spoke with The Guardian about the global chip shortage and how it's affected Acer.

"It will continue to be slow until the first quarter or second quarter of next year," said Huang. "We have a severe shortage, and it's not simply just to make sure every family has a device to use, every person has to have a device for working or education."

Huang explained that "On any day [Acer] can only fill 50% of the worldwide demand." With the limited ability to meet demand, Acer has focused more on devices for work and education.

"We shipped millions of education devices last year [and] this year. That is simply because we believe people really deserve a right to be able to continue their living and learning," said Huang.

That shift to devices for education and work was made easier due to Acer being smaller than some tech giants, such as HP and Lenovo. Acer's Jerry Kao said that due to its size Acer is "very nimble" and "very agile" in a recent interview with Windows Central.

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Sean Endicott
News Writer and apps editor

Sean Endicott is a tech journalist at Windows Central, specializing in Windows, Microsoft software, AI, and PCs. He's covered major launches, from Windows 10 and 11 to the rise of AI tools like ChatGPT. Sean's journey began with the Lumia 740, leading to strong ties with app developers. Outside writing, he coaches American football, utilizing Microsoft services to manage his team. He studied broadcast journalism at Nottingham Trent University and is active on X @SeanEndicott_ and Threads @sean_endicott_.