(Update) If I didn't need a new bed, I would've taken advantage of this deal on my dream LG OLED TV

My plan for my next big financial purchase has been the same for months — I'm saving up to invest in a nice, fluffy new bed that I can trust to not twist my back into knots. It's a good plan, but suddenly I'm having trouble not loading my Best Buy credit card with an entirely different major purchase. My dream TV has been an LG OLED for years, and right now the 65-inch LG Class C3 Series OLED evo is enjoying its lowest price ever of just $1,599.99 at Best Buy... or $1,496.99 at Amazon if you don't mind Amazon Alexa being built in.

I keep finding myself hovering over the buy button, and for good reason. LG's OLED evo televisions are some of the most critically acclaimed and beloved TVs of all time, and they're absolutely perfect for watching movies, binging TV shows, and playing video games on Xbox Series X|S. I'll just keep telling myself that my back needs a new bed before my eyes need a new TV.

Recent updates

Update, July 18, 2024 — This deal has mostly ended, with prices on the 65-inch version increasing at both Best Buy and Amazon. However, Amazon does have the lowest price on the 65-inch version and Best Buy is still discounting all other sizes. Pricing in this article has been updated, but text has not been. You can also scroll a little further for a list of the best deals still active after Amazon Prime Day.

LG Class C3 Series OLED Evo TV (65-inches) | $1,699.99now $1,496.99 at Amazon

LG Class C3 Series OLED Evo TV (65-inches) | was $1,699.99 now $1,496.99 at Amazon

A new bed is looking a lot less interesting when there's such a great deal on my dream TV waiting to be taken advantage of. This TV is spectacular in absolutely every category, and is guaranteed to blow you away with its almost-unbelievable image quality. Being at its lowest price ever certainly doesn't hurt, too.

✅Perfect for: Those who want a phenomenal all-around TV, especially if they also love gaming.

❌Avoid if: You need the absolute best built-in audio quality without a soundbar or external setup.

💰Price check: LG Class C3 Series OLED evo w/ Amazon Alexa was $1,699.99 now $1,599.99 at Best Buy

👀Other sizes: LG Class C3 Series OLED evo (42-inches) was $999.99 now $899.99 at Best Buy | LG Class C3 Series OLED evo (77-inches) was $2,499.99 now $1,999.99 at Best Buy | LG Class C3 Series OLED evo (83-inches) was $4,299.99 now $3,299.99 at Best Buy

🔎Trusted review: LG C3 OLED review — a picture-perfect TV for movies and gaming | TechRadar

❓Why Best Buy? Best Buy is one of the most trusted retailers for electronic products, with excellent customer support, a standard 15-day return window, and a price match guarantee. My Best Buy members (with a free tier available) get added perks including free 2-day shipping, extended 60-day return windows, exclusive discounts and promotions, superior customer support and discounted repairs, and more.

🔥The hottest post-Prime Day deals🔥

A TV nearly impossible to resist

In terms of pure image quality, LG's OLED TVs are consistently among the very best in the world. (Image credit: TechRadar)

I need a new bed. It's an investment into my future, considering how much of lives we spend asleep, and it's worth me spending a pretty sum of cash to obtain a nice mattress. My plan was always to purchase a new LG OLED TV after my new bed was obtained and fully paid off, but Amazon Prime Day and surrounding deals threatens to upheave all my aspirations with a nearly irresistible deal on the incredible LG Class C3 Series OLED evo TV.

Sadly, Windows Central doesn't review TVs, so I can't refer you to our own expert coverage of this television. Instead, our siblings at TechRadar have reviewed the LG Class C3 Series OLED evo TV, and it obtained a near-perfect review score of 4.5/5 thanks to its phenomenal picture quality, improved smart TV interface, and awesome gaming features. At the time of its release, TechRadar described the C3 as "a very worthy successor to the C2 series, and already a contender for top TV of 2023."

I've had my eyes on LG's C-series OLED TVs for years now, and visit its display demo every time I visit Best Buy. I can't help it — this TV just looks too good. But why is the LG C3 OLED TV so tempting as to nearly convince me to abandon my plans and dip into my savings? Aside from it being discounted to its lowest-ever price of just $1,496.99 at Amazon, I mean.

Well, this is a crisp 4K smart TV built on LG's constantly evolving OLED evo technology, which promises class-leading image quality, responsiveness, color accuracy, HDR performance, and features. Its only real weakness is that there are brighter TVs in the same price range. This is a gorgeous, razor-thin TV (just 1.8in thick!), running on a custom LG processor and webOS, one of the most consistent and intuitive smart TV interfaces on the market. What really draws me to LG's OLED lineup, however, is how good these TVs are at gaming.

Just one example of the LG C3's extensive gaming features. (Image credit: TechRadar)

With a 120Hz refresh rate and variable refresh rate (VRR) support, multiple HDMI 2.1 ports (which fully support the TV's complete feature set), HDMI-CEC support for cross-device control and integration, Dolby Vision for incredible high-dynamic range, AMD FreeSync Premium Pro and NVIDIA G-Sync support, and LG's own long list of gaming software features, there are a lot of reasons the LG Class C3 is our top pick for the best Xbox Series X|S TV.

Connect your Xbox Series X or Xbox Series S console, and you'll be able to experience all of the best Xbox games in the greatest possible way. The LG Class C3 Series OLED evo is one of the few TVs that can truly take advantage of every single feature the Xbox Series X|S consoles support, and can keep up with even the most competitive games thanks to its high refresh rate, great response time, and ultra-low latency.

When you need some extra help marrying the two, LG's Gaming Dashboard helps you modify settings like VRR, picture presets, and much more on-the-fly. LG's TVs also work great with Xbox's cross-device features, letting you turn on your entire setup with the press of a single button. It's a match made in heaven. That's exactly why I'm eager to replace my current 4K TV with LG's brightest and best, and I've never been more tempted than when the LG Class C3 Series OLED evo TV is cheaper than ever at just $1,496.99 at Amazon.

Why should I buy from Best Buy?

Best Buy is one of our favorite retailers to recommend for any product because of the company's iron-clad reputation for trustworthy pricing, reliable customer support, and valuable perks for customers like standard 15-day return windows. Our in-depth My Best Buy membership FAQ also goes into why it's worth joining Best Buy's customer program, with tiers starting for free at Best Buy.

What is Amazon Prime Day?

Amazon Prime Day is basically Amazon's version of Black Friday. It's an all-online sales bonanza during which thousands of products are heavily discounted, with even more savings in store for Amazon Prime members. It's a great time to cross some products off your wishlist without draining your wallet.

Of course, Amazon is far from the only retailer to go crazy with price cuts during Amazon Prime Day, with many companies like Best Buy, Walmart, Target, Dell, HP, Lenovo, and more taking advantage. If you want to save as much as possible, you could also consider a My Best Buy membershipWalmart Plus membership, or a Target Circle membership for exclusive discounts.

When does Amazon Prime Day end?

Amazon Prime Day takes place on July 16 and July 17, 2024, and more specifically ends at 11:59 p.m. PT on Wednesday, July 17. Take note of that time zone, as Prime Day could last longer depending on where you live! If you're in the ET time zone, for example, Prime Day actually ends on July 18 at 2:59 a.m.

Zachary Boddy
Staff Writer

Zachary Boddy (They / Them) is a Staff Writer for Windows Central, primarily focused on covering the latest news in tech and gaming, the best Xbox and PC games, and the most interesting Windows and Xbox hardware. They have been gaming and writing for most of their life starting with the original Xbox, and started out as a freelancer for Windows Central and its sister sites in 2019. Now a full-fledged Staff Writer, Zachary has expanded from only writing about all things Minecraft to covering practically everything on which Windows Central is an expert, especially when it comes to Microsoft. You can find Zachary on Twitter @BoddyZachary.