New look and features rolling out for the Windows Phone website and Marketplace

Windows Phone Marketplace is now the Windows Phone Store

We've heard rumblings that the Windows Phone website and Marketplace had been redesigned to give things a more friendlier approach. Microsoft has now made it official that they are rolling out these changes, globally, beginning with Australia and New Zealand.

Windows Phone and Windows Store logos

The changes cover everything from how the Marketplace looks to a new name for our app store. For starters, say goodbye to the Windows Phone Marketplace and hello to the Windows Phone Store.  This will bring our store in line with the upcoming Windows 8 Store, the Windows Store.  You will also see the menu option on the Windowsphone.com website will shift from Marketplace to Apps+Games.

Speaking of menu options, you will have a new category on the Windows Phone site, News. The News category will provide a summary of what is being written about Windows Phones from breaking news to reviews.

New Windows Phone Store Categories and the Old

As far as the Marketplace...err...Windows Phone Store is concerned users will find a new search option that will rely on the Bing search engine to find your apps and games. It will take into account spelling mistakes, find similar apps/games, and app/games in the same genre.

Windows Phone Store Spotlight

Other changes include:

  • New browsing/sorting option to include New and Rising, and Best Rated categories.
  • Spotlight option that presents a mosiac of recently published apps chosen by the Windows Store's in-house experts.
  • A mechanism to report inappropriate apps to the Windows Store has been added.

Microsoft hints that the changes rolling out to the various markets is only a start. We are looking forward to seeing the new changes and it'll be interesting to see what else Microsoft has up its sleeves.

Source: windowsteamblog; Thanks, everyone, for the tip!

CATEGORIES
George Ponder

George is the Reviews Editor at Windows Central, concentrating on Windows 10 PC and Mobile apps. He's been a supporter of the platform since the days of Windows CE and uses his current Windows 10 Mobile phone daily to keep up with life and enjoy a game during down time.

Latest in Windows Phone
Windows Phones
Windows 10 Mobile’s app store bites the dust, half a decade after support ended
Lumia 950 XL
The director for one of 2025's best games was a Windows Phone fan, says Microsoft was "shocked" that he was voluntarily using it — I experienced similar
Lumia 1020 case with an iPhone SE (Gen 3) inside
Windows Phone revived: Tech Enthusiast "upgrades" Lumia 1020 with full-fledged iOS
Launcher 10 being used to make a Samsung Galaxy S24 Ultra look like a Windows Phone.
Here's how to turn your Android Phone into a 'Windows Phone' in 2024
POCO X3 Pro closeup shot featuring the back of the device.
Windows Phone in 2024?! Not exactly, but this is close.
iPhone home screen
Apple adding this feature to iOS 18 in 2024 is so basic it hurts my brain, and it makes me miss Windows Phone
Latest in News
Tom Clancy's Rainbow Six Siege
Rumored Ubisoft and Tencent agreement comes to fruition with 25% stake and new division for the Assassin's Creed developer
In-game screenshot of the player consuming an enemy in Shadow Labyrinth
Elden Ring publisher's dark sci-fi action game reboot of Pac-Man just got its release date confirmed
Key art for Dragon Quest 1 and 2 HD-2D remake
Every PC and Xbox game shown off during Nintendo Direct March 2025
Excel spreadsheet with checkboxes
Microsoft 365 sales are few and far between these days — grab this one before it goes away!
Spongebob meme with Xbox logo, Steam logo, and PlayStation logo
Would PlayStation block its PC Steam games from running on a future Windows-based PC-like Xbox? Let's discuss.
Screenshot of Assassin's Creed Shadows.
Assassin's Creed Shadows crosses 3 million players just a week after launch